The International Powerlifting Federation (IPF) and Eurosport – Discovery’s premium sports brand – have reached agreement that will see key events on the powerlifting calendar broadcast on Eurosport across Europe and Asia in over 60 countries.Eurosport which reaches more than 160 million homes in Europe and Asia, will screen next month’s Equipped World Championships live from Stavanger as well as the Classic and Equipped Powerlifting Open World Championships in 2022 and 2023.
For each event, there will be two days of live coverage encompassing four weight categories as well as a highlight of the event, aired twice after the event on Eurosport 1 or Eurosport 2 and Eurosport Asia.
Powerlifting is one of the sports that has been on the programme of The World Games since the inaugural edition in 1981 in Santa Clara, USA.
Gaston Parage, IPF President, said: “It makes me proud that after all the hard work and effort we put into our world championships, they will be visible on these prestigious sports channels. This will bring our wonderful sport into many homes worldwide and people will be able to enjoy watching the strongest powerlifters on earth.”
Emmanuel Mendibure, Senior Director, Federations and Partnerships at Discovery Sports, said: "We are very happy to welcome IPF as a new partner and we are confident Eurosport will provide the means and benefits IPF needs to foster and strengthen its international development while increasing its appeal to partners and international audiences."
The upcoming Equipped World Championships in Norway, Eurosport will broadcast live action from
19:00-21:30 CET on Wednesday 10 November
14:30-17:00 on Saturday 13 November.
The World Games is a multi-sport event staged every four years by the International World Games Association, organised with the support of the International Olympic Committee. The 11th edition of The World Games will be held in Birmingham, Alabama, USA, 7-17 July 2022. 3,600 athletes from 34 sports and over 100 countries will take part in The World Games.