The host city
In the years after the pilot event in Santa Clara, the World Games organization had several modifications; one of them was the conversion from World Games Council to International World Games Association, the IWGA. The West Nally Group had provided finances for the initial pilot World Games in Santa Clara; in return they became the owners of the rights to the event. They had a commercial interest in finding a Host City for the next event. This proved, however, to be difficult, as the World Games was a new and unknown event. The West Nally Group therefore took the World Games 1985 to their home headquarters in London.
The participants of the second World Games in London were more aware of what to expect from the event than in Santa Clara. The athletes were looking forward to top-class competitions. As the athletes were now only invited for the duration of their own competition, they were totally focussed on their contest only. They had the same campus-style accommodation as in Santa Clara, now in the Royal Holloway College (University of London).