IWGA and Quantum Consultancy extend partnership for event impact evaluation services

IWGA and Quantum Consultancy extend partnership for event impact evaluation services

The International World Games Association (IWGA) is pleased to announce the extension of its partnership with Quantum Consultancy, a leading provider of event impact evaluation services and strategy development. Following the successful event impact evaluation in Birmingham, USA in 2022, Quantum Consultancy will now expand its services to evaluate the highly anticipated 12th edition of The World Games in Chengdu, People’s Republic of China in 2025. The long-term partnership, initially established in 2021, has been instrumental in delivering valuable insights and informing IWGA’s development of The World Games.

The IWGA has been utilising Quantum Consultancy’s expertise to assess the impact of its events and to refine its strategic approach to data utilisation. By leveraging Quantum’s services, the IWGA has gained invaluable insights into the effectiveness of its initiatives and a better understanding of satisfaction levels amongst its various stakeholders.

With this extension, Quantum will be responsible for evaluating the upcoming edition of The World Games in Chengdu across several areas, including economic, social and environemental impacts. Quantum will also provide project management for data reporting requirements across IWGAs supplier network and will deliver strategic recommendations to ensure the event's long-term success.

Guillaume Felli, Deputy CEO at IWGA, said: For us as organisers of The World Games, it is crucial to develop our event strategically. The precondition for a meaningful analysis is a suitable data management plan. Furthermore, it is important to interpret this data in such a way that we can determine our tasks for the upcoming event. The cooperation with Quantum in the evaluation of the TWG 2022 in Birmingham, USA provided us with exactly what we needed - independently assessed data that we can work with and recommendations for action on how to approach our goals for the next edition of the Games. It was therefore an easy decision for us to continue the cooperation with Quantum for TWG 2025 in Chengdu, People's Republic of China.”

"We are thrilled to extend our partnership with the International World Games Association," said Colin Stewart, Director of Consulting at Quantum Consultancy. "The successful collaboration we have had over the years has enabled us to contribute towards the IWGA's vision for The World Games and this renewal demonstrates the value of our data-driven insights and strategic support. We are excited to expand our partnership by evaluating the impact of The World Games in Chengdu which is set to become the largest ever edition of The World Games.

About Quantum Consultancy

Quantum Consultancy (Quantum) offers data-driven consultancy solutions to develop sport strategies and evaluate new and existing products in the sport and entertainment sector. Quantum’s market intelligence and industry insights support clients in optimising strategic and operational improvements which in turn drive greater event impacts and commercial success.

 The World Games is a multi-sport event staged every four years by the International World Games Association, organised with the support of the International Olympic Committee. The World Games 2022 was held in Birmingham, Alabama, USA, 7-17 July 2022. 3,600 athletes from 34 sports and 100 countries took part in the Games. The 12th edition of The World Games will be held in Chengdu, CHN in 2025.