Kaufland recently became the main sponsor of The World Games 2017, the largest sporting event to take place in Poland this year. One of the most important elements of the cooperation with a major European supermarket chain will be the push to promote healthy eating habits among fans of the TWG2017.
Marcin Przychodny, Chairman of the Wroclaw Organising Committee commented on the new development: "It is my pleasure to welcome Kaufland to the growing number of partners supporting the Games in WroclÂÂÂaw. I'm certain that we can look forward to a successful partnership, not least because of the common goal that has brought us together: promoting a healthy lifestyle."
As part of its sponsorship package, Kaufland will see its brand promoted around the 26 venues that host the more than 200,000 fans of The World Games 2017. This will include exhibition in WroclÂÂÂaw Stadium during the Opening Ceremony of the Games as well as in the newly-renovated Olympic Stadium and the Fan Zone located on pl.WolnoÅÂÂÂÂci. The main sponsor's logo will also figure prominantely during the extensive television coverage provided by Polsat.
Fans of the TWG 2017 will enjoy a special treat when they visit any one of competition venues - an assortment of healthy food and snacks selected from among Kaufland's own line of products.
"For Kaufland it is a great honor to join The World Games team as one of its main sponsors and to become a part of this great sporting event, which promises to deliver so much excitement to the citizens of WrocÅÂÂÂÂaw and Poland as well as to fans from around the world," commented Marcin ÅÂÂÂÂojewski, Vice-Chairman of Kaufland Poland. He went on to add that Kaufland's support of The World Games WrocÅÂÂÂÂaw 2017 is the company's largest sponsorship project in Poland to date.
Working together with Kaufland as a main sponsor, the Games' organizers hope to draw attention to the fact that a healthy lifestyle is based not only on physical activity, but also on a properly balanced diet.
WroclÂÂÂaw Deputy Mayor Wojciech Adamski stressed this point: "We would like the Games to be not only a celebration of sport and a chance to promote WroclÂÂÂaw, but also a special time for local citizens. This is a very unique opportunity to inspire the residents of WrocÅÂÂÂÂaw to be more active physically and become more interested in both new sport disciplines and new ways to care for their own health."
The World Games 2017 is the 10th edition of The World Games, the international multi-sport event held every four years under the patronage of the International Olympic Committee.
The Wroclaw edition of TWG will be held 20–30 July and will see approximately 3,500 athletes from around the world compete for medals in 31 sports. Tickets recently went on sale (23 February) and can be obtained by visiting: www.ebilet.pl
Kaufland is a highly succesful, international chain of supermarkets with a product offering that includes groceries as well as everyday household goods. It figures among the largest European mercantile corportations with a network of around 1200 modern, big-box stores and a staff of 150,000 employees. Kaufland opened its first store in Poland in 2001. Today it operates more than 200 stores in the country.