Official Sponsor Athlete of the Month / Year

Official Sponsor Athlete of the Month / Year

As the new year commences with new Athletes of the Month, The World Games is delighted to announce Protective Life as the new Official Sponsor for The World Games Athlete of the Month and Athlete of the Year award from 2019 onwards.

Protective Life is one of the three Foundation Partners of The World Games 2021. Protective Life Corporation, which today offers a broad portfolio of life and specialty insurance and investment products, traces its roots to the Corporation's flagship company, Protective Life Insurance Company.

“As a company that has called Birmingham home for more than 110 years, Protective is proud to be a part of this significant moment in our city’s history, when The World Games return to the USA,” said Rich Bielen, President and Chief Executive Officer of Protective. “Few things bring people together like sports, and we are excited to be supporting our community and investing in its future by partnering with The World Games.”

“We are very excited to have Protective Life as the Official Sponsor for The World Games Athlete of the Month, Year and Day (during The World Games 2021). Protective is a values-driven company, and their mission aligns well with The World Games,” says IWGA CEO Joachim Gossow.

Protective Life is the Official Sponsor for Athlete of the Month January 2019 until December 2021, Athlete of the Year 2019, 2020 and 2021, and Athlete of the Day during The World Games 2021. The Athletes of the Month in 2019 will receive a diploma and a branded Tumi luggage piece.

About Protective Life Corporation

Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the U.S. The company traces its roots to the corporation’s flagship company, Protective Life Insurance Company – founded in 1907. Throughout its more than 110-year history, Protective’s growth and success can be largely attributed to its ongoing commitment to serving people and doing the right thing – for its employees, distributors, and most importantly, its customers. The company’s home office is located in Birmingham, Alabama, and its nearly 3,000 employees are located in offices across the United States. As of September 30, 2018, the Company had assets of approximately $91.8 billion. Protective Life Corporation is a wholly owned subsidiary of Dai-ichi Life Holdings, Inc. (TSE:8750). For more information about Protective, please visit

 The World Games is a multi-sport event staged every four years by the International World Games Association under the patronage of the International Olympic Committee. The 11th edition of The World Games will be held in Birmingham, Alabama, USA, 15-25 July 2021. 3,600 athletes from over 30 sports and 100 countries will take part in the Games.

More news



Subscribe to the IWGA newsletter

Subscribe now.
IOC logo